Buying an insurance agency in Treasure Coast

• Most clients renew every year, and the agency can show you the numbers by line of business.
• Several policies per household or business. A client with home, auto and umbrella coverage in one place is much less likely to leave than one with a single auto policy.
• A spread of carriers, so one cutting commissions or leaving Florida doesn't gut the book.
• Commercial accounts spread across many businesses, not a few large ones that a competitor could take in one meeting.
• Licensed customer service staff who handle renewals and changes without the owner.
• Every client, policy, carrier and renewal date recorded in the agency's management software.
• Carrier contracts in the agency's own name that can survive a sale.

• Commission statements from each carrier for three years, matched to the agency's books.
• Renewal rates by year and line of business.
• Florida homeowners policies. In recent years carriers have pulled back or left, and many policies have shifted into and out of Citizens, the state-created insurer of last resort. Know how much of the book depends on that market.
• Each carrier contract: who owns the book, how it can be ended, and whether a sale needs consent.
• Errors and omissions insurance, and any claims that the agency failed to arrange coverage it should have.
• Agreements with producers (the agents who sell for the agency): whether they can take or solicit clients if they leave.
• Carrier bonuses, which can swing widely year to year.

• How many clients renew each year, and has that changed?
• How much of the book is Florida homeowners coverage, and how much is with Citizens?
• Who's your agent in charge, and will they stay?
• Which carriers must consent to a sale, and have you talked to them?
• Under each carrier agreement, who owns the book?
• How much of your commissions come from your ten largest clients?
• Have you ever had an errors and omissions claim?

This region covers Martin, St. Lucie and Indian River counties on the Atlantic coast and Okeechobee and Highlands counties inland: Stuart, Palm City, Port St. Lucie, Fort Pierce, Vero Beach, Sebastian, Okeechobee, Sebring and Avon Park. Port St. Lucie is the largest city and has grown quickly as a suburb within reach of Palm Beach County to the south.

The coast draws retirees and winter residents, and health care, construction, real estate, boating and sport fishing are big parts of the economy. The coast lies in the Indian River citrus district, named for the lagoon. Inland, Okeechobee and Highlands are cattle, dairy and citrus country around Lake Okeechobee and along the ridge near Sebring, with many retirees of their own. Home service companies, the building trades, marine businesses and medical practices find steady customers here.

The coast is seasonal, with winter residents filling restaurants, golf courses and service schedules, and summer is quieter. Hurricane Nicole came ashore near Vero Beach in November 2022, and the region has a long history of storms, so check insurance, flood zones and how a business came through recent ones.

Water quality in the St. Lucie River and the Indian River Lagoon is a recurring problem, and in a bad year it can hurt fishing, boating and tourism businesses. Inland, distances are longer and the labor pool thinner. A company in Sebring or Okeechobee may be one of very few of its kind nearby, which can mean loyal customers and little competition, but also few people to hire. Most new homes on the coast are going up in and around Port St. Lucie.