Buying a marina or marine service business in Panhandle and North Florida
Panhandle and North Florida has 53 established marinas and marine service businesses by our count: companies in business at least 15 years that still file with the state every year and aren't part of a larger group. Of those, 68% have been in business 20 years or more. Most will never be listed for sale, and many of their owners have never been asked.
What it takes to own one
Marinas and marine service businesses in Panhandle and North Florida come in every size. Here's what owning one could look like at three levels, from a solid company to one of the leaders, with a small business loan covering most of the price.
- Earns about
- $110,000 a year
- Price about
- $290,000
- Your cash
- $41,000
- Could pay you
- up to $57,000 a year
- Earns about
- $195,000 a year
- Price about
- $517,000
- Your cash
- $72,000
- Could pay you
- up to $102,000 a year
- Earns about
- $467,000 a year
- Price about
- $1.2 million
- Your cash
- $173,000
- Could pay you
- up to $244,000 a year
Earnings are owner earnings: profit plus what the owner pays themselves, before loan payments and taxes. They and the prices are our estimates from public records, not the owners' figures, and we value companies like these at about 2.6 times a year's owner earnings. Your cash covers the down payment and closing costs, and what the business could pay you is what's left after the loan payments and the cushion lenders require. The more cash you bring, the further up you can go.
Age, size and location
Revenue is our estimate from public records, grouped into wide ranges.
| In business | Companies |
|---|---|
| Under 20 years | 17 |
| 20 to 29 years | 27 |
| 30 to 39 years | 6 |
| 40 years or more | 3 |
| Estimated yearly revenue | Companies |
|---|---|
| Under $1M | 13 |
| $1M to $2M | 3 |
| $2M to $4M | 2 |
| $4M to $8M | 2 |
| County | Companies |
|---|---|
| Escambia | 11 |
| Santa Rosa | 11 |
| Bay | 6 |
| Alachua | 5 |
| Okaloosa | 5 |
| Other counties | 15 |
| Town | Companies |
|---|---|
| Pensacola | 9 |
What the best marinas and marine service businesses have in common
- Full slips and storage racks, tenants who have stayed for years, and a waitlist.
- Docks, seawalls, forklifts and lifts in good repair, with inspection and maintenance records.
- A state submerged land lease in good standing, if the docks sit over state-owned water bottoms.
- Fuel tanks that are registered, insured and tested on schedule.
- Factory-trained technicians who have been there for years, and a service manager who isn't the owner.
- Good water access: enough depth at low tide, and no low fixed bridges for the boats you serve.
- Revenue spread across storage, fuel and service, so one slow line doesn't sink the year.
- A hurricane plan that has worked: haul-out procedures, tie-down rules, and insurance that paid when it mattered.
What to check before you buy
Have a marine engineer survey the docks, pilings, seawall, travel lift and dry stack racks. Waterfront repairs are slow to permit and expensive to build, and they can't always wait.
Get the submerged land lease, its term, the rent history and any compliance letters, and ask DEP's Division of State Lands what it would take to transfer the lease to you. Pull fuel tank registrations, leak detection records and any past discharge reports. A boatyard that has done years of bottom painting and engine work deserves an environmental assessment before you buy the land or sign a long lease.
Get your own insurance quotes early, including windstorm and flood, rather than relying on the seller's policy, and ask what past storms cost in damage and lost months. Review the slip and storage agreements: rates compared with nearby marinas, deposits, and any abandoned or unpaid boats, which can be slow to remove. Finally, check that zoning allows every use on the site, from fuel sales to boat repair.
Questions to ask the owner
- How many slips and racks are rented right now, and how long is the waitlist?
- When were the docks, seawall and forklifts last inspected or rebuilt?
- What happened here in the last few hurricanes, and what did insurance pay?
- Is the submerged land lease current, and has DEP raised any issues?
- Which engine brands are your technicians certified on, and would they stay?
- How much of your revenue comes from storage, how much from fuel and how much from service?
- Are there any abandoned boats or unpaid storage accounts on the property?
To learn what these companies do, which licenses they need and how ownership works, read our full guide to buying a marina or marine service business in Florida.
Owning a company in Panhandle and North Florida
The local economy
This is our largest region by area. It runs from Pensacola east through Milton, Fort Walton Beach, Destin, Panama City and Tallahassee, and down into North Central Florida around Gainesville, Lake City and Live Oak, with many rural counties along the way. We also include Hardee County, around Wauchula.
The economy has several anchors. The military is a big one, with Naval Air Station Pensacola, Eglin Air Force Base, Hurlburt Field and Tyndall Air Force Base. Tallahassee is the state capital and home to Florida State University and Florida A&M University, and Gainesville has the University of Florida. The beaches from Pensacola to Panama City Beach, including Walton County's coast, draw summer visitors. Inland, timber, farming and small manufacturing matter, and towns like Apalachicola and Cedar Key make their living on the water. Contractors, defense and government service firms, restaurants, lodging and farm businesses all have markets here.
What's different about owning a company here
Plan for distance first. Pensacola is closer to New Orleans than to Gainesville, so most companies serve one local area, and you should know exactly where the customers are. Most of the Panhandle west of the Apalachicola River runs on Central time, an hour behind Tallahassee.
The beach season peaks in summer, the opposite of South Florida, while Gainesville and Tallahassee slow down when students leave. Hurricanes have hit hard: Michael came ashore near Mexico Beach as a Category 5 in 2018, and Idalia in 2023 and Helene in 2024 struck the Big Bend coast. Military base budgets and state government spending matter to many companies. Near the Alabama and Georgia lines, ask how much revenue comes from across the border, where other states' licenses may apply. Rural counties have small labor pools, so a company's key employees matter even more here.
Marinas and marine service businesses in other regions
- South Florida (124)
- Tampa Bay (63)
- Orlando and Central Florida (45)
- Jacksonville and Northeast Florida (33)
- Space Coast and Volusia (95)
- Southwest Florida (98)
- Treasure Coast (40)