Buying a recreation or entertainment business in Jacksonville and Northeast Florida

• Several revenue sources: admissions plus parties, events, food and drink, and memberships. Each one gives visitors another reason to spend while they're there.
• Bookings that hold up outside peak tourist season, with a local customer base that returns.
• Rides, equipment, boats or a golf course in good condition, with records to prove it.
• Indoor or shaded options, so afternoon storms and summer heat don't empty the place.
• A secure lease or owned property, with zoning that fits the use.
• A strong group sales business: schools, companies, churches and birthday parties.
• A clean safety record and insurance at reasonable terms.
• A manager who runs the operation without the owner.

• Revenue by month for three years, to see swings from the seasons, weather and tourism.
• Revenue and margin by source: admissions, food and drink, parties, memberships.
• Every permit and license, who holds it, and what it takes to move it to you.
• Ride and equipment inspection records, accident reports, claims and lawsuits.
• Insurance cost and availability. Coverage can be hard to find for some attractions.
• For golf: course condition, irrigation system age, the water use permit's terms and transfer deadline, and maintenance equipment.
• For charters: vessel surveys, Coast Guard paperwork, captain arrangements, and any federal charter permits for fishing federal waters (some are limited in number, so ask how they transfer).
• The lease, or if the property is included, its value and condition, judged separately from the business.
• Hurricane damage history and how insurance handled it.

• What are your busiest and slowest months, and how big is the difference?
• Which parts of the business make the most money?
• What permits and licenses does the business run on, and who holds them?
• Have you had any injuries or claims, and how did you handle them?
• How do you find and keep seasonal staff?
• How much of your business is parties, groups and events?
• What major repairs or replacements are coming up in the next few years?

This region covers Duval, St. Johns, Clay, Nassau, Baker and Putnam counties: Jacksonville, Jacksonville Beach, St. Augustine, Ponte Vedra Beach, Orange Park, Fleming Island, Green Cove Springs, Fernandina Beach, Yulee, Macclenny and Palatka. Jacksonville merged with most of Duval County in 1968, which makes it the largest city by land area in the lower 48 states.

The economy leans on logistics, the Navy and financial services. Logistics runs through JAXPORT, major rail lines and the meeting of Interstates 95 and 10. The Navy has Naval Air Station Jacksonville and Naval Station Mayport. Insurance and health care matter too. St. Augustine, founded by the Spanish in 1565, and Amelia Island draw steady tourism. Trucking and logistics firms, the building trades, medical practices and home services all fit this market.

Northeast Florida is less seasonal than South or Southwest Florida, with fewer winter residents and more year-round employers. Direct hurricane landfalls have been less common here than on other parts of the coast, but storms still bring flooding along the St. Johns River and the beaches, so check insurance costs and flood zones.

Military families bring skilled workers and working spouses into the labor pool, though they also move on when orders change. St. Johns, Clay and Nassau have added the most new homes, and companies serving those suburbs have grown with them. Georgia is close, and some companies here serve customers across the state line. Work in Georgia may need Georgia licenses, so ask how much revenue comes from there and who holds those licenses.