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Buying an auto, RV or boat dealership in Southwest Florida

Southwest Florida has 167 established auto, RV and boat dealerships by our count: companies in business at least 15 years that still file with the state every year and aren't part of a larger group. Of those, 66% have been in business 20 years or more. Most will never be listed for sale, and many of their owners have never been asked.

167
established companies
66%
built over 20+ years
$937k+
a year, earned by the top quarter
28%
built over 30+ years

What it takes to own one

Auto, RV and boat dealerships in Southwest Florida come in every size. Here's what owning one could look like at three levels, from a solid company to one of the leaders, with a small business loan covering most of the price.

A solid company
Earns about
$203,000 a year
Price about
$537,000
Your cash
$75,000
Could pay you
up to $106,000 a year
A strong company
Top quarter in Southwest Florida
Earns about
$937,000 a year
Price about
$2.5 million
Your cash
$348,000
Could pay you
up to $489,000 a year

Earnings are owner earnings: profit plus what the owner pays themselves, before loan payments and taxes. They and the prices are our estimates from public records, not the owners' figures, and we value companies like these at about 2.6 times a year's owner earnings. Your cash covers the down payment and closing costs, and what the business could pay you is what's left after the loan payments and the cushion lenders require. The more cash you bring, the further up you can go.

Age, size and location

Revenue is our estimate from public records, grouped into wide ranges.

In businessCompanies
Under 20 years57
20 to 29 years63
30 to 39 years25
40 years or more22
Estimated yearly revenueCompanies
Under $1M34
$1M to $2M12
$2M to $4M7
$4M to $8M6
Over $8M17
CountyCompanies
Lee64
Sarasota35
Manatee31
Collier20
Charlotte9
Other counties8
TownCompanies
Sarasota25
Fort Myers24
Bradenton21
Naples19
Cape Coral10
Ft Myers6
Venice6
Ft. Myers5

What the best auto, RV and boat dealerships have in common

  • Service and parts income that covers much of the fixed costs, so a slow sales month doesn't sink the store.
  • Inventory that sells steadily, with few units past the lender's paydown deadlines.
  • Finance and service managers who would stay.
  • For franchised stores: a manufacturer happy with sales and the facility, with no pending demands for costly renovations.
  • For independent lots: buying skill that doesn't live only in the owner's head.
  • Clean paperwork: titles handled promptly, deals funded quickly, few customer complaints.
  • For RVs and boats: service, storage and parts customers who keep coming back between purchases.
  • A visible location on a busy road, with room to show inventory and service bays that stay booked.

What to check before you buy

Get the floor plan statements and a report of how long each unit has been in stock. Units that have sat for months often carry losses the books don't show yet. The price usually splits into goodwill (the franchise and the name) plus inventory, parts and equipment at cost, so agree how inventory will be counted and valued on closing day.

Read a sample of deal files: titles, odometer statements, how quickly lenders funded, and chargebacks (finance and service contract commissions taken back when a loan pays off early or a contract is canceled). Check the dealer's history with FLHSMV and the Office of Financial Regulation.

For franchised stores, read the franchise agreement and the manufacturer's recent performance and facility reports, and talk to the manufacturer early. For RV and boat dealers, look at the seasonal cash swings and whether manufacturers help with floor plan interest. And ask how inventory is insured and moved before a storm: a full lot is a lot to lose.

Questions to ask the owner

  • How much of your gross profit comes from service, parts and finance rather than selling vehicles?
  • How old is the oldest unit on the lot, and what's it costing you each month?
  • Who are your floor plan lenders, and would they finance a new owner on similar terms?
  • Has the manufacturer asked you to upgrade the building, or raised concerns about sales?
  • Who buys your used vehicles, and how do they go about it?
  • What do you do with the inventory when a hurricane is coming?
  • Have you had any customer complaints or title problems in the past few years?

To learn what these companies do, which licenses they need and how ownership works, read our full guide to buying an auto, RV or boat dealership in Florida.

Owning a company in Southwest Florida

The local economy

This region covers Lee, Collier, Charlotte, Sarasota and Manatee counties on the Gulf coast and Hendry, Glades and DeSoto inland: Fort Myers, Cape Coral, Naples, Bonita Springs, Punta Gorda, Port Charlotte, Sarasota, Venice, Bradenton, LaBelle, Clewiston, Moore Haven and Arcadia. The coastal economy runs on people who choose to live or spend the winter here: retirees, seasonal residents, and the construction, real estate, health care, financial and home services that follow them. Tourism, golf and boating add to it.

Inland, the economy is agricultural: sugarcane around Clewiston, citrus, cattle and vegetables, with Immokalee in Collier County a center for farm work. The building trades, pool, landscaping and pest control companies, property managers, medical and dental practices, and marine businesses tend to do well along the coast.

What's different about owning a company here

This is one of Florida's most seasonal markets. From roughly January through April, restaurants, shops and service companies run at full speed. Summers are slower, so look at monthly revenue, not only the yearly total. The coast has taken two major hurricanes in recent years: Ian came ashore at Cayo Costa in Lee County in September 2022, and Milton at Siesta Key in Sarasota County in October 2024. Rebuilding brought a wave of work for contractors that won't last forever, so ask how much recent revenue came from storm repairs. Insurance costs and flood zones weigh on every property.

Housing costs near the coast make hiring hard, especially around Naples. New communities east of Interstate 75 in Lee, Collier, Charlotte and Manatee keep service companies busy.

Auto, RV and boat dealerships in other regions

Similar businesses in Southwest Florida