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Buying an auto, RV or boat dealership in Orlando and Central Florida

Orlando and Central Florida has 248 established auto, RV and boat dealerships by our count: companies in business at least 15 years that still file with the state every year and aren't part of a larger group. Of those, 71% have been in business 20 years or more. Most will never be listed for sale, and many of their owners have never been asked.

248
established companies
71%
built over 20+ years
$332k+
a year, earned by the top quarter
25%
built over 30+ years

What it takes to own one

Auto, RV and boat dealerships in Orlando and Central Florida come in every size. Here's what owning one could look like at three levels, from a solid company to one of the leaders, with a small business loan covering most of the price.

A solid company
Earns about
$109,000 a year
Price about
$289,000
Your cash
$40,000
Could pay you
up to $57,000 a year
A strong company
Top quarter in Orlando and Central Florida
Earns about
$332,000 a year
Price about
$881,000
Your cash
$123,000
Could pay you
up to $174,000 a year
One of the leaders
Top tenth in Orlando and Central Florida
Earns about
$1.9 million a year
Price about
$5.1 million
Your cash
$719,000
Could pay you
up to $1 million a year

Earnings are owner earnings: profit plus what the owner pays themselves, before loan payments and taxes. They and the prices are our estimates from public records, not the owners' figures, and we value companies like these at about 2.6 times a year's owner earnings. Your cash covers the down payment and closing costs, and what the business could pay you is what's left after the loan payments and the cushion lenders require. The more cash you bring, the further up you can go.

Age, size and location

Revenue is our estimate from public records, grouped into wide ranges.

In businessCompanies
Under 20 years73
20 to 29 years112
30 to 39 years36
40 years or more27
Estimated yearly revenueCompanies
Under $1M71
$1M to $2M17
$2M to $4M10
$4M to $8M10
Over $8M14
CountyCompanies
Orange130
Seminole34
Lake32
Marion26
Osceola19
Sumter7
TownCompanies
Orlando102
Ocala19
Longwood15
Kissimmee12
Apopka11
Leesburg9
Tavares7
Sanford6

What the best auto, RV and boat dealerships have in common

  • Service and parts income that covers much of the fixed costs, so a slow sales month doesn't sink the store.
  • Inventory that sells steadily, with few units past the lender's paydown deadlines.
  • Finance and service managers who would stay.
  • For franchised stores: a manufacturer happy with sales and the facility, with no pending demands for costly renovations.
  • For independent lots: buying skill that doesn't live only in the owner's head.
  • Clean paperwork: titles handled promptly, deals funded quickly, few customer complaints.
  • For RVs and boats: service, storage and parts customers who keep coming back between purchases.
  • A visible location on a busy road, with room to show inventory and service bays that stay booked.

What to check before you buy

Get the floor plan statements and a report of how long each unit has been in stock. Units that have sat for months often carry losses the books don't show yet. The price usually splits into goodwill (the franchise and the name) plus inventory, parts and equipment at cost, so agree how inventory will be counted and valued on closing day.

Read a sample of deal files: titles, odometer statements, how quickly lenders funded, and chargebacks (finance and service contract commissions taken back when a loan pays off early or a contract is canceled). Check the dealer's history with FLHSMV and the Office of Financial Regulation.

For franchised stores, read the franchise agreement and the manufacturer's recent performance and facility reports, and talk to the manufacturer early. For RV and boat dealers, look at the seasonal cash swings and whether manufacturers help with floor plan interest. And ask how inventory is insured and moved before a storm: a full lot is a lot to lose.

Questions to ask the owner

  • How much of your gross profit comes from service, parts and finance rather than selling vehicles?
  • How old is the oldest unit on the lot, and what's it costing you each month?
  • Who are your floor plan lenders, and would they finance a new owner on similar terms?
  • Has the manufacturer asked you to upgrade the building, or raised concerns about sales?
  • Who buys your used vehicles, and how do they go about it?
  • What do you do with the inventory when a hurricane is coming?
  • Have you had any customer complaints or title problems in the past few years?

To learn what these companies do, which licenses they need and how ownership works, read our full guide to buying an auto, RV or boat dealership in Florida.

Owning a company in Orlando and Central Florida

The local economy

This region covers Orange, Seminole, Osceola, Lake, Sumter and Marion counties: Orlando, Winter Park, Kissimmee, St. Cloud, Sanford, Clermont, Leesburg, Ocala and the large retirement communities of Sumter and Lake counties. Tourism is what the area is best known for, built on the theme parks, the hotels, the vacation rental homes around Kissimmee and the Orange County Convention Center. It's far from the only business. The University of Central Florida and the military simulation and training offices near it support a technology base, and health care is a major employer.

Marion County is horse country, with thoroughbred farms around Ocala, and it has added warehouses and distribution centers along Interstate 75. Retirees in Sumter and Lake create steady demand for medical practices, home care, home maintenance and auto services. The building trades, restaurants, and companies that serve hotels and rental homes do well across the region.

What's different about owning a company here

Central Florida is inland, so storm surge isn't the worry it is on the coasts. Hurricanes still bring wind damage and flooding, though: Hurricane Ian flooded neighborhoods in Orange, Seminole and Osceola counties in 2022. Ask whether the business or its customers were affected.

Tourism keeps demand steadier through the year than in markets that depend on winter residents, with busy stretches around school holidays. Hotels, parks and restaurants compete hard for workers, which pushes up wages for any company that hires hourly staff. New homes have spread fast in Osceola, south Lake and southeast Orange counties and around Ocala, so check whether a company's customers are in growing areas or older ones. Traffic on Interstate 4 limits how much ground a service company can cover in a day.

Auto, RV and boat dealerships in other regions

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