Buying a pool company in Space Coast and Volusia
Space Coast and Volusia has 95 established pool companies by our count: companies in business at least 15 years that still file with the state every year and aren't part of a larger group. Of those, 77% have been in business 20 years or more, and at least 100% hold a state license. Most will never be listed for sale, and many of their owners have never been asked.
What it takes to own one
Pool companies in Space Coast and Volusia come in every size. Here's what owning one could look like at three levels, from a solid company to one of the leaders, with a small business loan covering most of the price.
- Earns about
- $134,000 a year
- Price about
- $394,000
- Your cash
- $55,000
- Could pay you
- up to $63,000 a year
- Earns about
- $198,000 a year
- Price about
- $585,000
- Your cash
- $82,000
- Could pay you
- up to $93,000 a year
- Earns about
- $333,000 a year
- Price about
- $983,000
- Your cash
- $138,000
- Could pay you
- up to $156,000 a year
Earnings are owner earnings: profit plus what the owner pays themselves, before loan payments and taxes. They and the prices are our estimates from public records, not the owners' figures, and we value companies like these at about 3.0 times a year's owner earnings. Your cash covers the down payment and closing costs, and what the business could pay you is what's left after the loan payments and the cushion lenders require. The more cash you bring, the further up you can go.
Age, size and location
Revenue is our estimate from public records, grouped into wide ranges.
| In business | Companies |
|---|---|
| Under 20 years | 22 |
| 20 to 29 years | 51 |
| 30 to 39 years | 14 |
| 40 years or more | 8 |
| Estimated yearly revenue | Companies |
|---|---|
| Under $1M | 23 |
| $1M to $2M | 7 |
| $2M to $4M | 5 |
| County | Companies |
|---|---|
| Brevard | 41 |
| Volusia | 39 |
| Flagler | 15 |
| Town | Companies |
|---|---|
| Melbourne | 10 |
| Merritt Island | 10 |
| Ormond Beach | 9 |
| Palm Coast | 8 |
| New Smyrna Beach | 6 |
| Bunnell | 5 |
| Deland | 5 |
| Palm Bay | 5 |
What the best pool companies have in common
- A large weekly service route with low cancellations, packed into a tight area so technicians don't spend the day driving.
- Repair work that comes from the route: a technician who spots a failing pump and sells the replacement, rather than leaving a note for the owner to follow up.
- For builders, a backlog of signed contracts, deposits handled properly, and a record of finishing on schedule. Delays are what make pool customers complain.
- Reliable subcontractors who have worked with the company for years and get paid on time.
- Commercial accounts (associations, apartments, hotels) that bring steady service work.
- Good reviews, because pool customers talk to their neighbors and new pools are visible from the street.
- Equipment supplier relationships with good pricing and warranty support, so failed parts get replaced without a fight.
What to check before you buy
- The service route list: number of accounts, monthly rate, how long customers have stayed, and cancellations last year.
- For builders, every open contract: deposits taken, work done, and whether the cash on hand covers what's left to build. Florida requires contractors who take more than 10% of a residential contract up front to apply for permits within 30 days and start work within 90 days after permits are issued.
- Warranty and defect claims on pools built in recent years. Structural cracks and leaks can show up years later.
- Money owed to subcontractors and suppliers, and whether any of them could file liens on customers' homes.
- Chemical storage and handling, and the trucks that carry chemicals.
- Technician pay, and whether route technicians could leave and take customers with them.
Questions to ask the owner
- How many weekly service accounts do you have, and how many did you lose last year?
- How does your revenue split between construction, renovation, and service and repair?
- How do you take deposits on new pools, and what do you use them for?
- Whose license does the company work under, and would they stay on?
- Which subcontractors do you rely on most, and are those agreements in writing?
- What's the oldest open permit or unfinished job you have?
- How do you handle a customer who says their new pool leaks?
To learn what these companies do, which licenses they need and how ownership works, read our full guide to buying a pool company in Florida.
Owning a company in Space Coast and Volusia
The local economy
This region covers Brevard, Volusia and Flagler counties: Melbourne, Palm Bay, Titusville, Cocoa, Cocoa Beach, Merritt Island, Daytona Beach, Port Orange, Ormond Beach, DeLand, Deltona, New Smyrna Beach and Palm Coast. Brevard's economy is built around space. Rockets launch often from Kennedy Space Center and Cape Canaveral Space Force Station, and aerospace and defense manufacturers and their suppliers employ engineers, technicians and machinists across the county. Port Canaveral is a major cruise port.
Volusia depends more on tourism, beaches and big events, with Daytona's motorsports and motorcycle rallies drawing crowds. Health care and a large retired population matter too. Flagler County, around Palm Coast, is mostly residential. Machine shops, electrical and engineering firms, home service companies, marine businesses and restaurants all have a place here.
What's different about owning a company here
Brevard's fortunes follow the space and defense programs. A company that sells to aerospace firms should be able to show you how many customers it depends on and how secure their work is. Business in Volusia spikes around big events and the winter season, so look at revenue by month.
The whole coast faces storm risk. In 2022, Hurricane Ian brought flooding to much of Volusia, and Hurricane Nicole, which came ashore near Vero Beach six weeks later, washed away beaches and seawalls along the Volusia coast. Beachfront property needs careful insurance and structural checks. The Indian River Lagoon and the St. Johns River make boating and fishing part of daily life, which keeps the marine trades busy. Palm Coast and the Palm Bay area have added many new homes, and companies serving those areas have grown with them.
Pool companies in other regions
- South Florida (334)
- Tampa Bay (191)
- Orlando and Central Florida (136)
- Jacksonville and Northeast Florida (73)
- Southwest Florida (234)
- Treasure Coast (66)
- Panhandle and North Florida (52)