Buying an equipment rental company in South Florida
South Florida has 192 established equipment rental companies by our count: companies in business at least 15 years that still file with the state every year and aren't part of a larger group. Of those, 66% have been in business 20 years or more. Most will never be listed for sale, and many of their owners have never been asked.
What it takes to own one
Equipment rental companies in South Florida come in every size. Here's what owning one could look like at three levels, from a solid company to one of the leaders, with a small business loan covering most of the price.
- Earns about
- $94,000 a year
- Price about
- $282,000
- Your cash
- $39,000
- Could pay you
- up to $43,000 a year
- Earns about
- $324,000 a year
- Price about
- $971,000
- Your cash
- $136,000
- Could pay you
- up to $149,000 a year
- Earns about
- $1.3 million a year
- Price about
- $3.8 million
- Your cash
- $528,000
- Could pay you
- up to $578,000 a year
Earnings are owner earnings: profit plus what the owner pays themselves, before loan payments and taxes. They and the prices are our estimates from public records, not the owners' figures, and we value companies like these at about 3.0 times a year's owner earnings. Your cash covers the down payment and closing costs, and what the business could pay you is what's left after the loan payments and the cushion lenders require. The more cash you bring, the further up you can go.
Age, size and location
Revenue is our estimate from public records, grouped into wide ranges.
| In business | Companies |
|---|---|
| Under 20 years | 66 |
| 20 to 29 years | 74 |
| 30 to 39 years | 33 |
| 40 years or more | 19 |
| Estimated yearly revenue | Companies |
|---|---|
| Under $1M | 48 |
| $1M to $2M | 9 |
| $2M to $4M | 8 |
| $4M to $8M | 5 |
| Over $8M | 5 |
| County | Companies |
|---|---|
| Miami-Dade | 72 |
| Broward | 59 |
| Palm Beach | 40 |
| Monroe | 21 |
| Town | Companies |
|---|---|
| Miami | 43 |
| Fort Lauderdale | 12 |
| Pompano Beach | 9 |
| West Palm Beach | 9 |
| Hialeah | 8 |
| Key West | 8 |
| Boca Raton | 7 |
What the best equipment rental companies have in common
- A fleet with a sensible mix of ages, and maintenance records for each unit.
- Utilization tracked item by item, with machines that rarely rent sold, not left in the yard.
- Contractors and industrial customers who rent often on credit accounts and pay on time.
- Skilled mechanics and a clean, organized shop that turns returns around quickly.
- Rental contracts that make customers responsible for damage, theft and misuse.
- A niche (lifts, pumps, trench safety, event equipment) where the company knows more than general rental yards.
- Equipment loans on reasonable terms that a buyer can refinance or take over.
What to check before you buy
- A list of every unit: age, hours, condition, utilization and what's owed on it. Compare it with a count of what's in the yard and out on rent.
- A mechanic you hire to inspect the larger machines.
- Rental contracts and damage waiver terms, and the history of damage and theft.
- What contractors owe: how old the bills are and how much may never be paid.
- Insurance for the equipment, general liability and vehicles, including claims from injuries on rented machines.
- How much revenue came from storms, which are unpredictable. Judge the business on its ordinary years.
- The yard lease and zoning, and whether there's room to grow.
- Whether the rental software's records can be trusted.
Questions to ask the owner
- Which equipment earns the most for what it cost, and which mostly sits in the yard?
- How do you decide when to sell a machine?
- How much of your recent revenue came from hurricanes?
- How many customers rent from you every month?
- How much equipment have you had stolen or damaged, and what did you get back?
- Who keeps the fleet running, and will they stay?
- How is the fleet financed, and how much is still owed?
To learn what these companies do, which licenses they need and how ownership works, read our full guide to buying an equipment rental company in Florida.
Owning a company in South Florida
The local economy
South Florida covers Miami-Dade, Broward, Palm Beach and Monroe counties: Miami, Hialeah, Doral, Fort Lauderdale, Hollywood, Pompano Beach, West Palm Beach, Boca Raton, Jupiter, and the Florida Keys down to Key West. It's the state's largest metro area and its most international. PortMiami, Port Everglades and Miami International Airport tie the region to Latin America and the Caribbean, which supports a deep base of wholesalers, freight forwarders and logistics firms, many of them near the airport. Tourism and cruises, finance and wealth management, health care, real estate and construction carry much of the rest. Palm Beach County adds wealthy seasonal residents and, out west near Lake Okeechobee, sugarcane and vegetable farms. In the Keys, nearly everything turns on visitors, fishing and boating.
Companies that serve homes, condo buildings and other businesses do well here: the building trades, property services, insurance agencies, medical and dental practices, and professional firms.
What's different about owning a company here
Costs run high: commercial rent, wages and, above all, property and windstorm insurance. Price the insurance before you make an offer, not after. Miami-Dade and Broward make up the Florida Building Code's High-Velocity Hurricane Zone, with stricter rules for roofs, windows and structures. That raises building costs, and it also gives steady work to the contractors who know those rules well.
Much of the workforce and many customers speak Spanish as well as English, and a company that works well in both languages has an edge. The winter season matters more in Palm Beach County and the Keys than in Miami. In the Keys, the cost of housing makes hiring and keeping staff one of the hardest parts of running a company. Ask any seller there how they find workers and where those workers live.
Equipment rental companies in other regions
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